Shai Kariv - MSFT
Thanks, I agree with you but it will take us some time to get there...
In the spirit of transparency, let me just say that we discussed this recently as part of designing the next version of API (v5).
Theoretically, we wouldn't have this API. Just like the system knows to run editorial verification when changes are being done to a live order (e.g. keywords or ads are added or changed) -- without the user telling us explicitly to run editorial checks -- we could do the same for a new order.
But practically, our editorial system is not ready for that quite yet. We need the user to give us this hint as a performance optimization, when they're done adding ads and keywords to the order and are ready for editorial process.
HTH and hope to improve this functionality in the future...
Shai